Advertising & Marketing Ideas for Martial Arts Schools

Martial Arts - Books | DVDs | Top 10 | Sparring | Shoes | Uniforms

This free martial arts wiki will help you with Shotokan Kata, Taekwondo Forms, Kicks, Punches, Grappling, Aikido, Goju-Ryu, Krav Maga, Bo Staff, Kyokushin, Terminology, etc. We will also help you with your martial arts Agility, Balance, Conditioning, Flexibility, Speed, Strength, etc. Page Date - 13 Apr 2015 16:26

Advertising & Marketing Ideas for Martial Arts Schools

Running a martial arts school can be very rewarding (at least spiritually). However, if you can't find new students, you are likely to go out of business. Therefore, here are some advertising and marketing ideas that will help martial arts schools to find new students. However, if you overcharge and provide poor instruction, no amount of marketing will overcome these negatives.

For other ideas for martial arts instructors and schools, please visit the main Martial Arts Instructor Tips section.

  • Give great service! You will retain existing students and attract many new students through positive word-of-mouth referrals.
  • Make sure you have an attractive and professional website. Use it to announce introductory discounts, class schedules, types of instruction, student success stories, etc.
  • To build your brand nationally or globally, you can advertise on a wide variety of martial arts websites and blogs. For example, you can advertise on Black Belt Wiki. However, for most small martial arts schools, it is much more cost effective to advertise only in your local community.
  • Advertise locally with online services such as Google's Adwords. However, you need to focus on only marketing to your town/city and surrounding area. No need to advertise to potential students in California if your school is in Florida.
  • Get your school listed on Google maps (which is part of their Google Business offering).
  • Get listed in online martial arts and sports directories. First stop, list yourself on Black Belt Wiki's martial arts school directory. It is free.
  • Try to get listed in the Open Directory Project (DMOZ). This is a very popular free directory but it can take months and even years to get listed. Black Belt Wiki isn't even listed on this directory yet.
  • Create some instructional martial arts videos and place them on Youtube, Don't forget to add a big blurb about your school at the beginning or end of the video.
  • Write a martial arts blog. You can list it in the Black Belt Wiki martial arts blog directory. It is free. However, you should not focus on your local school activities. Rather you should make it THE SOURCE for information on your martial arts style. Potential students will come out of the woodwork looking to be trained by a "master".
  • Become a Black Belt Wiki member and add information to this martial arts wiki. Your school will be listed in the reference section of every page that you create or where you add significant content. More pages equals more links to your school website… which equals more potential students.
  • Be active on social networks such as Facebook, Twitter, Google+, etc.
  • Add social "sharing" buttons to your website and blog for online content referrals. You can get individual buttons from social websites (such as Facebook) or many different buttons from social sharing sites (such as Addthis.com and Sharethis.com).
  • Collect email addresses on your school website with an email contact form. Send out a monthly email discussing your school, martial arts techniques, etc. Some good email firms include MailChimp, Aweber, Constant Contact, etc.
  • Give low-cost entry-level classes at your local YMCA. Use this as a feeder into your regular more advanced classes.
  • Offer very low cost introductory trials (i.e. $25 for a month). Get people to "sample" your classes as they are more likely to join.
  • Hold special seminars (i.e. self-defense for women) in order to attract more students.
  • Print advertising (i.e. ads in local newspapers) should be a low priority. It is costly and lasts only for a short-time.
  • However, contact your local newspapers to announce important events (i.e. local students who won gold at a martial arts tournament).
  • Post fliers in libraries, community centers, coffee shops, etc. It is usually free,
  • Place a big sign outside your door in order to attract locals who walk or drive by your school.
  • Focus on existing students. Get their friends and family to join. Give rewards for referrals.
  • Give martial arts demonstrations at local fairs and community events.
  • Throw martial arts birthday parties. It might not match your macho image but many of the kid "guests" could become excited about learning martial arts while at the party. Make sure to offer exciting martial arts events at the party (i.e. breaking boards). Give small goody bags (i.e. with candy and your business card).


Martial Arts Books
Aikido | BJJ | Flexibility | Kids | Judo | Karate
Krav Maga | Shotokan | Taekwondo | Top 10 | Zen | Other



Other Popular Black Belt Wiki Pages




Join the Black Belt Wiki Community. This is the wiki's free martial arts social networking site!!!
Beginners & color belts can ask questions, share knowledge & meet fellow martial artists. Black belts can teach and help those just starting out. You will learn more about your style, other martial arts and/or new techniques. You can also join the wiki community via Facebook.

New Community Posts - Recent Member Posts & Questions

  • Top 10 Samurai Movies Since I am updating the wiki's section on the best martial arts movies, I thought you might like this clip on the "top 10" samurai movies. Here is the wiki's section on classic martial arts movies - http://www.blackbeltwiki.com/martial-arts-movies Wi...
  • Planks & Martial Arts Strength This Popular Science article looks at how planks help to reduce lower back pain in runners - https://www.popsci.com/deep-core-muscle-running-back-pain#page-2 This should be true for any endurance sports (i.e. martial arts) because planks focus on your...
  • It's Supposed To Hurt I have visited many martial arts schools over the years and I am struck by the lengths some teachers go to provide a fun, enjoyable experience for their students. Pleasant, colorful atmosphere, crisp, starched uniforms with no blood or sweat stains, mi...
  • New member here: Share my experience New member to BB Wiki community and want to publish my first post and share my experience. First, I am 66 years old, and have been practicing Tae Kwon Do, with Shotokan as the present discipline. When I was in my 20's I studied TKD under Master Ky Yun...

Popular Community Posts - Top-Rated Member Posts & Questions

Latest Martial Arts Pages Added to Black Belt Wiki






If you find this free martial arts website useful,
we hope you will bookmark us or add us to your phone’s home screen.
Or follow us on Twitter, RSS, Facebook or by email.






Material on this wiki may not be copied or reproduced without the written approval of Black Belt Wiki.
All rights reserved. For other terms & conditions, please read our legal disclaimer. This site is for informational purposes only. All martial arts techniques and fitness exercises should be supervised by a trained martial arts instructor in order to prevent injuries and to ensure the proper technique is utilized. If you have had an injury or are in pain, please see a doctor before starting or continuing any martial arts and/or physical fitness program.


Martial Arts Gear